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Inside the New York Wellness Space That Could Be the Future of Primary Care

Curated for you via Vogue.

Photo: Reid Rolls

Operating out of clinics in New York, San Francisco, and Los Angeles, Parsley Health is an annual membership service ($150 a month) that offers patients a 360-degree approach to health through a team of traditionally trained doctors who specialize in functional medicine, applying East-meets-West philosophies for hyper-individualized treatments. And after raising $10 million to expand its operations, the young startup has established a sprawling new flagship center on Fifth Avenue. There, the all too often impersonal doctors’ office experience is turned on its head.

Upon entry, Parsley Health’s light-filled Manhattan space feels more like a trendy café or a millennial members-only club than a doctors’ office. Air-purifying plants line the walls, and a custom essential oil blend of lemon, basil, and cedarwood wafts through every room. The seating is mid-century modern, and the kitchen is stocked with Devoción coffee, Three Pigs tea, and Pilot kombucha on tap. “It’s a space that doesn’t look anything like a doctors’ office because we didn’t want it to,” explains Robin Berzin, M.D., the founder of Parsley Health. “We wanted to throw out every expectation you have of what should happen in a doctors’ office.” Incorporating biophilic design (an architectural method that imbues aspects of nature into interiors), every facet of the center, from the open-air waiting room to the ultra-streamlined exam rooms, was curated by Parsley Health’s vice president of design, Day Jiménez, in collaboration with interior design firm Hilko Designs and architect Alda Ly (who has also worked on branches of the Wing). This new kind of urban oasis is meant to have its own effect—triggering the parasympathetic nervous system to help the body to relax, digest, and heal, says Berzin.

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